What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who have become household names.
business and professional people can be invited to present their
company. ability to present well the media can make or break your reputation and professional image of your company.
Will you be ready in 15 minutes of fame? Do not be caught unprepared when the media comes looking for you.
Here are some tips for all media savvy:
Know the audience. Who is the listener, viewer or reader of this medium? Is it a business audience, the public, or
college crowd? What is the focus of the show? Does it cover the financial news, health problems, or women's issues?
Know the difference between the show director and producer. Write down their names. It is embarrassing to call your host
by manufacturer name.
Say thank you. Send a thank you note or small gift to the interviewer and host. When Jerry Seinfeld announced his
plans about the wedding, the reporters interviewed his ex-girlfriend Shoshonna. She kept Stiff Upper Lip, while the interview ended. Then
burst into tears.The journalists did not turn the camera on the back. Why? They liked her. Media savvy begins with good
relations.
Find the angle. Radio and TV interviewers are looking for good times and good stories. They will not interview
Unless your topic is revealed, and of interest to listeners. Write a headline for himself.
What is unusual or different about the message? Tie your topic in the industry trend or current event. Make it interesting.
speak in sound bites. Being short is more important in the media than in any other situation. Say it easy. Eliminate
polysyllabic words. The goal for the sixth grade audience and speak in 15 second sound bites. You will not have time to say a long time
stories.
an athlete I have worked with a long unanswered questions that lasted from 30-60 seconds. He realized that going too long and
sounded unfocused. At the end of the session was able to speak in 20 second sound bites. He saw an immediate impact.
Avoid yes or no answer. one word answer would kill the conversation. If you had asked: "Do you still get nervous talking about?" say
"Yes, in fact, last night I played and I gave peptalk. The only difference is now I can channel my nervousness ."
Look for Let the camera do its job. Speak to the interviewer, not the camera. People will get cameras
Photos they want. Remember:. You're having a conversation with the host
Suppose that the microphone is always on. Watch what you say during the break. You could pick up without knowing it
which could be annoying. This also applies to print media. When the interview is over does not add anything. What you thought was "off the record" could end up in print.
You can never become a national star, but these tips will prepare you when it's time for stars to shine.
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