As Real Estate Agent and Real Estate Atlanta photographer, I know how important the big picture in a market where 90% of customers are online. The Internet has empowered buyers and sellers with information so that some circles believe that the day "Full Service Real Estate Agent" are numbered. I, on the other hand, believe that the agents role in helping people buy and sell a home is easy to develop, rather than reducing everything together. Regardless of our future, one area that every listing agent must now address the quality of media they use to market homes and attract buyers. This blog post will discuss some very important differences Listing agents, for sale by owners, investors and those who really want to increase exposure of their property should do when hiring a photographer.
"So where do we start?" I think this is a good time to mention that the most important qualification is not what brand of camera used and how much it costs! As far as new technology has advanced what we are able to do so in the medium of photography is hard to eliminated the need for the "Good Ol 'Fashioned know-how. speed of the photographer is using is really secondary as they managed to achieve with the equipment they have. There are some minimum standards, but as long as the photographer is producing images that are up to their standards, it really does not matter how much they paid, or how well their particular model of camera reviewed. What is important is to know enough to be able to communicate the "look" you're after and then be able to ask the right questions to discern if your future photog can deliver.
Here are some questions you can find valuable in the process of gathering information:
Does your equipment allows you to shoot scenes in an effective 16-24mm focal length range? Although the effective focal length will vary depending on the camera, make sure the photographer is equipped to shoot somewhere near that range. In order to take pictures of tight spaces often found in the interior of the wide-angle lens. A word of caution, however, goes too wide can create a visual distortion of straight lines and "squish" in the middle of the picture. This is even more pronounced on cheap wide angle lens. Its important that the photographer not only have the ability to shoot ultra wide, but I also know how to use it and when not too.
Do you do any digital editing or post processing to optimize the picture? Although this issue is a bit vague, it is important to know the extent to which images will be processed, or "processed". Resize and adjust the sharpness of the image are the minimum that should be done. Ideally each image should be addressed individually as deficiencies will vary from picture to picture. Each photo has the potential to be even better than it has come straight from the camera. In some cases, dramatically better. Whether or not youyou choose to to do so is your call to decide who to hire . Just know this knowledge in the field of digital photography is a real game changer.
Do you use supplemental, on-site lighting? One of the most effective tools used by real estate photographer also happens to be one of the hardest master, additional lighting. photographer using multiple external flashes (also called flash) and / or other continuous light source is capable of capturing scenes in a way that simply can not be achieved using only available light. Aspects such as crystal-clear viewing window, evenly illuminated adjacent rooms and consistent color casts is extremely difficult to catch without the use of additional lighting. Photographers who have shown a high level of skill in this area as their clients and colleagues to be rare and valuable asset to have around.
Does the "Stage" scene, or you catch them, "As-Is"? Taking the time to make adjustments on the spot is dull and the key to getting the best possible image. It was offered in a full blown home staging decluttering, or just less, to be able to organize photo images to reach new potential. Remember, the ultra-wide, crystal-clear views of a cluttered room will still look cluttered, although potentially more, because now is a disorder in high def!
Do you include web site and / or virtual tour with photos? Some photographers include turnkey customized web pages and virtual link, which displays your photos in the gallery Hi-Def Photo as a slideshow format. These sites can act as a virtual tour link to the MLS, as well as double as a real estate website containing all relevant information about the property. If you are in need of a complete online marketing package, as opposed to just pictures, this is an excellent solution.
What other services do you offer? There is so much more than an ultra wide angle shots. Twilight Twilight and images, Pole Aerial Photography, Panorama, Lifestyle images, time-lapse, Creative Light Painting ... Some photo services can offer some or all of these with just a picture.
Once you have gathered enough information to understand the scope of any real estate photographer will provide, then you can determine if their prices reflect their value proposition.
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